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Web Tools & Technology for Artists and Musicians
As you begin to assemble your Team and develop the rest of your STARS, (Story/Skills, Team, Assets, Resources, Systems) your mindset is beginning to shift from a totally Do it Yourself, to a Do it With You mentality and attitude.
You are identifying which activities you should be doing, and leveraging your resources to cover down on your weaknesses and the activities that drain you.
As you step up your Music G.A.M.E, you'll be focusing with greater intensity on your Main Moves (Core Focus Activities) and Core Areas of Operation, your 6 Corners. (Platform, Stage, On-Person, On-Stage, Merch Booth, Trunk)
As you've begun to learn, stepping your GAME up is done via systems and that requires that we get our hands dirty with some of that technology you've been sneering at from the corner, trying to make disappear…
Maybe even have tried to sort through a time or two yet only seems to hurt your brain. Web Tools & Technology for Artists and Musicians... Can be scary stuff.
I want to take you by the hand, shelter you from the elements, and illuminate your path as much as possible as we navigate through this digital jungle, but I can't be there with you all the time, so i've got to caution you before we venture down this road…
Just like there always has been, there are still a great many companies, guru's, widget makers, and service providers who may appear to be offering you a good deal-but at the end of the day aren't truly about "empowering" artists as much as they are about taking their percentage.
iTunes snatching a cool 30% standard, without much recoil or question…
Platforms like TopSpin and others taking 15-20% of all sales…
Pandora… and all the new players in streaming services like google and amazon…
Let's not pretend they are investing in these platforms because they are trying to help Artists get more of what they deserve.
This is why OWNING YOUR DATA, and embracing that core career asset we call your Relationship Database is a critical first step in reclaiming control.
Now i am not a conspiracy theorist, and am somewhat of an eternal optimist, but don't think that Amazon or iTunes are losing any sleep over taking 1/3rd of your profits and keeping YOUR customer data their little secret…
I want to remind you to be more cognizant as you come across many of these services and solution providers as you setup and expand your platform with the new tools and tech you integrate into your career and workflows.
Now, don't worry, over the last 15 years i've kept my ear to the street for you. Throughout the last decade i've tried and personally tested hundreds of tools, likely in the thousands by now-without exaggeration, though i have not really been counting…
All in all, i've been putting the onslaught of tools and services for Artists, Musicians, Producers, Songwriters, Bloggers, and Creators through their paces for quite some time. In that time i've wittled these tools down to the best of breed and have developed a decent sized list that make the grade.
I tried to break them, find the flaw, or put them up against all the others in their category and they just did the job best. Some of them are just the fantastic yet unsuspecting little gems i've collected over the years that just rock. I've been working on putting a MEGA list of all these tools into a list of Jamie Leger Approved Tools and Resources, and will hopefully have that out to you sometime in August.
In the mean time, as a tool or service "Agnostic" who has gotten a decent handle on identifying which tech will work for which Artist based on their needs, i've got a few tips and then instead of a Tip for today, i'll straight up do you one better.
So Read on Danielson…
Read on...
Ya know I actually believe their are more good people than bad, so i'm not trying to worry you… But I encourage you to remember that little voice in the back of your head reminding you that in the modern world, YOU are in control. You are both Artist AND the CEO of your Content Business. Their are a ton of tools, deals, opportunities, platforms for you to choose from-so do your due diligence and find the ones that are going to work best for YOU.
The key with technology, in my experience is to figure out the features you need FIRST, and then find the solution that solves the specific problem you are having. This is a simple little protocol that is actually quite profound in its application. Once you understand with your own "AHA" Now i see the light moment, you'll be equipped for the Form Follows Function factor of all this digital gadgetry. It's a tricky little lesson with big impact.
Wax on. Wax off…
It really is all in the fundamentals. Getting better with your arsenal of tools. The Tools of the Modern Creator. Mastering the basics and the effective APPLICATION of the them is how you'll take your career to the next level.
Now, here's your special Micro-Mission, because i want you to know that you can always count on me. All joking aside. I mean that.
So, if you have a web platform related question or recommendation request for your specific situation, feel free to send them in to me at support at modernartistblueprint dot com. and be sure to check the P.S. below.
Stay Fresh,
Jamie Leger
The Content Business Architect for Artists and Creators
Proudly Helping Thousands of Modern Artists and Creators - Master Their A.B.C.'s, (Audience, Brand, Cash-flow) to earn a full-time living doing what they love, on their own terms.
P.S.
I've been hearing from my clients and students the need for a Done FOR You model, where I or someone on my team would personally install and implement your Music Marketing System, your Website, Wordpress, or setup some piece of your platform and then help you take over from there once all the wires are connected properly...
If you have Wordpress but aren't satisfied with how you've got everything functioning or designed, if you don't have a website still and/or would like to, book a session and let's talk. I'm literally just trying to find better, more effective ways to serve you and help you build your career, and take all dimensions of it to the next level.
So if you want some help figuring out how to make more sales, get more traffic, and/or integrate the right tools that'll best fit for your specific situation… or just want some help taking your website to the next level, setup a COMPLIMENTARY 15 minute Platform Consultation Session and i'll tell you some ways to do that.
P.P.S.
Again, you can count on me as a Trusted Voice and Advisor as i am both an Artist who's used many many many tools over the last 10 years, and am "agnostic" in my suggestions and recommendations as my strategy is to try to fit the right tool with the specific needs of the artist.
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