Social Media Conversion Mistakes - Case Study

January 15, 2011

Social Media Conversion Mistakes Made By Bands - KISS Case Study

Driving traffic to your website, getting new subscribers on your email list, making music and merch sales constitute how well you’re online presence is converting. From a business standpoint, this should be understood and woven into your strategies and goals.

While fan engagement, consistency, and adding value are the factors for social media success, don’t overlook the simple sales funnel flowchart for how you are linking all your web 2.0 properties together.

The goal of Twitter, Facebook, Myspace isn’t just go there, have them hang out, then leave... Is it?

Just like each page on your website has an intended purpose, external pages on 3rd party websites SHOULD as well.

An article written by michael brandvold uncovers KISS'S Online strategy. Their are some great tips and insights into their online strategy including social media do’s and don'ts… Mostly don'ts…

The Take AWAYS…

Although kiss has reached an impressive milestone hitting 2 million fans, they are missing the boat when it comes to conversion.

The critical blunder made in this case is the way they used their social media presence… Or rather, didn't use it.

Traffic to the website and/or clear call to actions have to be the end destination from your social media properties.

While engagement and interaction is the key to successful social networking,

Facebook used for brands and businesses is a traffic source.

Don't condition fans to replace your website with Facebook!

Offer the headlines, the summary, the teaser on your Facebook page and link back to your website for the full scoop.

While their are very great commerce engines and ways to sell directly from inside Facebook, which you should be doing, you do not want to condition your fans to getting everything from a 3rd party site.

To your success, Jamie

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