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Q+A Traffic Technique
Today’s lesson is a little known traffic secret, that those who have really got their stuff together are benefiting from, and setting up little traffic traps throughout the web, that can produce high quality trickles of fresh and targeted leads for a long time.
It’s going to be short and sweet, followed by an exercise so you can get up and running right away with this one.
Since you’ve already created the top 10-20 F.A.Q.s in your market, you’ve already done most of the work! (If not, go and do that first.)
Today you will learn how to leverage this in a couple ways, which is a fantastic way to bring you targeted traffic and leads.
First let’s take a look at the power of the question and answer tactic.
The reason why this is powerful is because this is how human beings think. They have a problem, or they are seeking a solution, and this all starts with forming the right question.
The next natural path is of course - to seek an answer.
The great thing about being the person that has that answer, you are positioning yourself as an authority and automatically build a credible connection, because you have already helped them out.
It is GREAT when you are the one with the answer/best answer to someone’s question.
The great thing about having these FAQ’s is that you can LEVERAGE the heck out of them to create highly valuable and attractive content to your audience by creating a full article on each one, creating a video out of it, and then syndicating all of it.
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Todays Lesson - Q+A Traffic Technique
So heres what you do.
You go and setup a google alerts account, and also a yahoo answers account.
Then you add those keyword phrases around the F.A.Q’s that you have already created.
Now, when someone asks that question, somewhere online, and/or within yahoo answers, you can just swoop in, paraphrase an answer, place a link back to your site, and voila.
That’s it folks.
Not difficult.
If you have any questions about how to set this up, just search google or youtube.. YOU can do it, it’s not difficult, i promise. :)
Remember, it’s all about creating high quality content and then repurposing and leveraging it.
That’s how you can get the links and the traffic that is really going to have a significant impact and standout amidst all the noise.
This is something that you can monitor and go and answer yourself, or you can give to a V.A. or P.A. since you already have the questions and the answers, as well as the monitoring campaigns setup.
*If you would like to create some more SUPER easy and SUPER VALUABLE content, you can go ahead and create 10 S.A.Q.s or Should Ask Questions.
What you are going to do next is to go and setup the google alert for each proceeding keyword phrase, as well as go and setup the yahoo answers alert for that key phrase as well.
You can then copy and paste the written Q+A’s into a google document and send that to your V.A. or P.A. or out-tasked worker.
*Important: Instruct them to NOT copy and paste the answers. They MUST rewrite and paraphrase them.
They will get better at it over time through practice.
By doing this you are leveraging labor effectively, and you are positioning yourself as a valuable resource to those seeking questions you can answer. The google alerts will often return forum threads, group questions, social media questions, as well as attract you to other people who you could potentially team up or connect with in some way, who are also out there trying to be a resource for their audience.
It’s not a HUGE traffic driver, but it’s a very responsible step, and it adds up over time.
So what you’ve done here is to create valuable content which you already have learned how to maximize, by turning each question into an article, each article into a video, syndicating, stripping the audio off the video and submitting to both podcast AND video directories, etc.
This is a repeatable process that can end with you setting up these keyword alerts and then handing off the task to your assistant or to a contracted worker.
Another really cool benefit of this, especially if this is a full-time team member, is that you are training them to learn this information!
After a while they won’t need the copy and paste answers, and ultimately, over time may even begin to be able to research and write their own articles on your topic that are of high quality!
This could be a great scenario if you wanted to train an intern for example who was both interested in your topic and an education in online marketing!
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Mission:
1. Setup google alert and yahoo answers accounts.
2. Create first yahoo keyword phrase alert as well as google alert.
Tip: Setup the google alerts as RSS, so that they’ll show up and you can monitor in google reader.
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