Musician Website Tip #1: Your Call To Action

You landing pages are those key points of entry that most of your link-and-audience building efforts draw traffic to. These pages are the pages that your site receives its primary inflow of eager eyeballs. In other words, this means that that most of your traffic is being driven in through these pages, and there should be at least one very clear message on these pages...

So it makes sense that the strategic placement of your call to action is CONSCIOUSLY assessed, and deliberately designed.

Although some pages, for example, a product sales page, or a single “squeeze page” often used by affiliate marketers utilize a rigid policy of ONE and only ONE call to action, (which in this instance is an understandable sales strategy to limit the options to THAT single purpose) many content sites, and musician websites usually have a bit more going on, and the brand experience as well as offering more than a simple “ENTER YOUR EMAIL ADDRESS OR YOU DON’T GET NOTHIN,” is not really a practical strategy.

The landing page of your website is typically your home page, or if you have a blog without a static front page, it is likely the front page of your blog, your music page, your categories pages, etc.

Your Call To Action

Your “call to action“ is quite simply the action you want the user to take. This can be determined by what your current goals are, and can be a dynamically changing focal point.

It could be...

• Listen and ”like“ my latest song.

• Sign up for my list

• Buy my latest album

• Check out my latest blog post

How and where you implement your call to action is up to you, but remember the following...

• Your call to action must be CLEAR in your mind, and the directions obvious to the user.

• It should be targeted on each important page.

• In most cases their should be ONE primary call to action, per important landing page.

• Generally it is best to keep it ”Above the fold,“ i.e. you don’t have to scroll down and search to find it.

• Incentivize your call to action’s by offering something valuable for free, in exchange for the action or request you are making.