Increase Fan Engagement With A Fan Magnet Ready For Prime Time

The majority of Artists and Musicians websites that I come across don't engage me or greet me and my attention with the thought and consideration that would make them standout, and most importantly get my permission to start a relationship with me, and then win me over with their best content.

That's what your Fan Magnet is for, and you want to attract my eyes and interest to it as best you can so that you can get potential fans into your Relationship Database.

How to build relationships, earn more income, and spend more time doing the fun stuff

The goal is to actively develop your fan relationships, and the best way we’ve found for doing that in the Modern World is by creating a sophisticated Music Marketing System as the Core Engine for both ongoing relationship development as well as automated sales of your content, tickets, merch, t-shirts, and whatever else you choose to create and offer to your audience…

A sophisticated engine called The Music Marketing System adds our friend technology and automation into the mix and helps us step our GAME up to the next level. Essentially the functionality of your Music Marketing System still centers around your relationship database, and can be as simple as automated email marketing or fully integrated multimedia followup sequences and campaigns.

Now that you've learned how to create and setup your Fan Magnet, today we're going to go deeper into ways you can create something truly epic for your fans to attract and convert loyal fans and followers.

Increase Fan Engagement With A Fan Magnet Ready For Prime Time!

As you’re about to see there is a large amount of really easy ways to create outstanding, compelling content that will excite, engage, and help a new fan understand you and what you’re up to. To invite them into your world and interest them in coming along for the journey with you!

Here are a list of pro level Fan Magnets you can create to easily increase fan engagement and conversions-often very substantially. Find the one or combination that you think would work best for you and your audience. Remember to think of this as a project where you are putting together a unique experience to introduce and welcome potential fans into your world!

→ Documentary Style Video (Series)

→ Tour diary, about you/the band. A day in the life. Etc.

Behind the music! - let people in on your wild ride in the

biz...first band, first song, first guitar, first love (ok maybe not),

challenges and setbacks, magic moments and plans for the future.

→ Cribs - make a video to show folks around your home town and

even your house if that don't feel weird. Travel to important landmarks in

your career like where the band got together or where you performed

your first successful stage dive. If you can't be bother to actually leave

your house you could do this using Google Street View ;-)

→ Interviews with every cool person you meet along the way - producers,

managers, your crazy bassist, other bands, family, friends, fans,

the sound man, tour manager and the driver who never seems to sleep.

→ In the studio during recording sessions - awesome method of

keeping fans in touch while you would normally be off the radar.

→ Video diary updates when you're on tour -  where you're playing,

how the shows are going, which band member is starting to make you

crazy and reviews of the accommodation.

→ Backstage - dressing room shenanigans, the after-show party...and even that

particularly tasty treat you got on the rider.

→ Live footage from your latest gigs - there is a cool tool called

"Switch Cam" which will turn your whole fanbase into one big massive

film crew and then you can come back later and make a wicked movie

using all those different viewpoints. It's the future baby!

→ Help me complete a new song! Have fans help you polish, revise, give you some ideas to finish a new or old song.

→ Spill the beans! (Have someone interview you, or capture candid confessions of you/your band members)

→ 1-1 Song Setups - These can be video, audio, and/or text based explanations and presentations about the story behind the song/album/release, the motivation for creating it, funny serendipitous moments during the “making of”, resulting ironies/findings, what people are saying, how you/the band feels about it.

→ Share your current perspective on the world/music/internet/passion/hobby

→ Behind the scenes footage - Could be just backstage banter, compiled outtakes and bloopers, the “Real story” explanations about what it’s like to be you/live your life-in spite of what “many people might think.” Etc.

→ Interview another Band, similar in genre or fanbase

→ Share your inspirations behind your music - Boldly share your mission statement

→ Interview a new fan! (Ask for feedback, song/t-shirt ideas, ask them what they most like about you and what you do, what they are most interested in seeing you do next, ask them how-in a perfect world you could bring additional value and entertainment to their lives at a personal level. Make a new friend!)

→ Podcast or fan q+a!

→ Host an "Ask Me Anything Event (or online open mic session) using

→ Google Hangout.

→ Make a roundup video each week - of anything you see online

that makes you laugh, cry or scream with joy. There is a

killer tool called Feedly that will allow you to track all your favorite

sites and people in one easy place. Thanks Feedly!

→ Say Thanks - make a real personal video to thank fans when you

reach important milestones in your career. Jackie Chan did this

when he got 50 million Facebook likes.

→ Sound check video - you might think that seems a little boring and honestly

I would agree with you but they seem to get a ton of views so once

you got your fanbase rocking there should be interested people who will

appreciate it.

→ Show people around your gear and how you get your EPIC sounds.

→ Live from the merch booth meeting the fans.

→ Sneak peek clips of brand new tracks from the practice room.

→ Music from your past - dust off those demos you made when you were

a kid or in an early band. I think it's cool to show people how you got to

where you are now musically. Don't be shy about it!

→ Covers by you - interesting arrangements of music you love.

→ Covers by fans - post a little "guitar lesson" for one of your most popular songs

and then challenge fans to come up with the BEST COVER.

→ Karaoke Version - so folks can blast it out at a party. (Undercover way

to have people spread the word about what you're doing)

→ The "Making of" your video directors commentary - like the

extras on a DVD. This would basically be a couple of key players talking about

how the whole thing came together.

→ Outtakes and Bloopers from your recording session and video shoot.

→ Go thrift shopping - for weird and wonderful stage clothes or props

and document the whole adventure on video.

→ Keep a songwriting diary - ask for feedback and new ideas. Turn

your fanbase into a giant musical mastermind group!

→ Song-meanings and inspiration - if that does not feel too personal.

Be sure to add your voice and insight to the conversation below!

Stay Fresh,

Jamie Leger The Music Business Architect for Artists & Creators

Proudly Helping Hundreds of Modern Musicians liberate the music business, declare their artistic independence, and earn a full-time living doing what they love-on their own terms.