The GAME

8 Components

The Players

The equipment

The Coach

The Team

Your Niche

Your Message

Your UVP

Your Stories and Narrative

The Mission Essentials

Your Branding, Website, Socials, EPK

Your Music Marketing System

Your Content Library

Your Product Catalog

Your Product Launches

Running Campaigns

Music Business Automation

Music Business Workflows

Your Operations Manual - Your Business Playbook

Developing Your G.A.M.E. (GRASSROOTS Artist Marketing Experience) in the Modern Music Industry.

How To Develop and Grow Your G.A.M.E. - Grassroots Authenticated Music Experience is your key to success -

How and why ANALOG music marketing is your greatest advantage in a digital world gone wild.

A proven strategy for how to unlock your full potential, doing what you love, on your own terms.

Get out of confusion, get a better strategy, and Grow your fanbase more effectively than a major label could!

A proven, step-by-step strategy to your next 100 true fans. How to build a core base of 100 paying fans.

A systematic approach to getting out of overwhelm and fully focusing on the most important activities and areas of management to grow your career now.

Build and leverage your platform and technology, as well as think differently than 95% of Artists online.

How to become more productive by building sophisticated systems that let you focus more time on creating and connecting with your fans!

Declare your independence as an Modern Musician! Artists Declaration of Independence - Artist Development in the Modern World - How Artists can unlock their full potential by creating their content and building their fan base.

The Growth Traps, the Breakthroughs.

Entrepreneurial Skillset Development (brains for biz megabuck, guide to networking, and checkout other plr)

2005 and rising up through the ranks

Alignment

It all starts with alignment. You cannot really change everything all at once. But over time, if you keep aligned to what you want and where you are going you can arrive at a place of being your full self. Your true self with the business and career you've dreamt of. It is through alignment that we get in touch with our higher self and we connect the dots between where we are and where we want to be. Through aligned action, inspired action you can do more in a shorter period of time than you ever thought possible.

The alignment of your goals and your plans puts you into a flow state, in harmony with your goals, instead of misaligned and off the center of optimal performance. It's through intention and action, and consistently learning how to align with your true self that you can build your rich life from the inside out.

Strategy

Every goal needs a strategy and a plan. They are apart of what we call the game plan, and you need to keep testing strategies until you find one or more that work for you and produce the results. In the Academy we are currently building a playbook of 30+ strategies that artists can use to turn their goals into reality.

The Ready State

Wax on wax off

Modern Musicianship is subtle shifts in the way you think, feel, speak and behave that lead you from where you are, to where you want to be.

Celebrating the The joyful symphony of you!

Creating a masterpiece with your life

Mastering your universe

Optimal performance

Grow the garden of your content library

Activate in the GAME

Develop your superpowers

Actualize your potentials

Focus on the wealth of content

• The Arena increases your resilience - the ability to stay strong, motivated and optimistic even in the face of difficult obstacles. Playing as a client in the Academy makes you more capable of getting through any tough situation—and more likely to achieve the goals that matter most to you.

The project/adventure/journey The goal/objective/desired outcome The game plan/blueprints/road map Optimal Creative Structure for ideal support and workflow The pathway/road/daily quest Road dog - accountability partner - your battle buddy Roundtable Mastermind - accountability team - your squad Experienced guide - your trusted music career coach and consultant - the music business architect Community of Allies, supporters, and cheerleaders

To put it all together =

Your job as an Artist is to leverage the tools and resources, develop your assets, (the skills, content, and resources) and master your G.A.M.E. so that you can create your paradise; (long term freedom and fulfillment) doing what you love, on your own terms. (when and where you choose)

You are reading this because you'd like to learn how to spend more time doing the fun stuff, generating more revenue and growing your relationships with fans and contacts, doing what you love.

Playing The G.A.M.E. is how you become your true self, fulfill your dreams and desires and create your paradise doing what you love.

There are quite a few things you need to know

There are 3 dimensions, thus 3 perspectives.

The Entrepreneurial, The Artistic, and The Internal Perspectives-are the 3 vantage points that can identify, diagnose, and create solutions for any obstacle or challenge you'll encounter.

You’ll be embracing the roles of an Artist in the Modern World, fully integrating the responsibilities and mindsets of being the CEO of your Content Business, the Leader of Your Tribe, and of course the Creator of your content, lifestyle, and career.

For many Artists, seeing from the entrepreneurial perspective will require a little practice, but eventually it will become seamless and natural. Throughout this journey you will be learning how to shift between looking from the 3 perspectives of your brand. The three lens' are going to allow you to see and understand opportunities and solutions that most will overlook.

This is what we call 3D Artist Development, or what I think the next step for Artist Development in the modern world... is. It addresses all dimensions without sacrificing or coming at the expense of anyone of them.

Think about it... A couple example stories about health, finances, relationships, etc.

What’s needed is that we get our heads in the GAME of business. But I also want to stress to you that does not mean it can’t be FUN, and on your own terms-as well!

Your G.A.M.E., starting with mindset-which you'll be developing, is key to everything you need to grow your career. Creating music is what we love to do, and mastering OUR G.A.M.E. is how we’ll take care of everything else.

Explain the breakthrough and growth trap that shifts the mindset from simply an artist, into the CEO of their content business.

You, my friend-are the CEO of your very own Content Business.

And with this promotion of your Entrepreneurial Status - you must accept a few additional duties.

What’s required is congruence with the laws of commerce.

You have stepped into a new arena, and whether you like it or not-to be successful with your Content Business you must be congruent with the laws of Commerce, and able to perform the 5 functions of running your Content Business Operating System. (Again, more on this later, this is just the condensed overview of how the system works.)

Once you can perform all 5 functions you can begin to master your GAME. The Game of Business.

There is no derogatory or jaded connotation for the word GAME in this case, but rather-that's exactly what it is.

Your GAME is one perspective of your Content Business. It is the Entrepreneurial Dimension of your 3D Brand.

This training system is designed to help you develop in all 3 areas. They all work together.

The GAME of Content Business goes like this… You use the tools (tools of the modern project studio) to build your Assets, (skills, content, resources) master your Main Moves, (Core Focus Activities) and create your paradise.(freedom and fulfillment doing what you love, on your terms.) You do this via the effective operation of your Content Business Operating System.

Milestone 1:

Is pretty straightforward, but a massive achievement nonetheless. You need to earn more than you spend, (ideally as much as you'd select-in order to live the lifestyle you choose) and thus make a comfortable, full-time living doing what you love, on your terms.

That's the first major milestone you'll get to. If you’re already there, then you’ll have a different target for Milestone 1 as specified in your own Content Business Blueprints which you’ll be receiving soon.

In order to produce greater financial return, all that's required is congruence with the natural laws of commerce.

People exchange currency for other forms of value. Your content is a service and it is your currency. In order to reach your First Major Milestone you need to exchange enough of your valuable currency, for theirs. To yet again sound grossly over-simplistic, you need to build a fanbase/CORE relationships, over-deliver in value, and then ask fo

The G.A.M.E. is the heart and science of success

Art, story, emotion, fulfillment are the heart, achievement, science, laws and principles are the science.

The Science of achievement

The numbers, the plays, the tests, the experiments,

Laws and principles

Human behavior

The development of people

It’s not one without the other

We look at the whole person and their whole life as well as their career and business

Their is a science to success. The game of achievement is just like sports achievement for the civilian. It’s trackable, tangible, and allows us to keep score.

If you do certain things in a certain way you can achieve a certain result.

If you do x, y, and z you can achieve a, b, and c.

It's simple to understand, but difficult to master.

Their is a measurable way for us to improve on all our baseline statistics. First we have to discover what those baselines are.

It starts with awareness, then focus, with the

The game is not just binary, tangible in nature, it is spiritual

It Is about the expansion and expression of your soul.

The GAME is the game of growth.

In all eight dimensions and throughout all 9 stages of modern musicianship

It turns life into the real life sport it is.

Only the numbers are just one part of it

It’s about how well you are doing as a person, as well as artist and entrepreneur.

It’s about turning your life into a masterful performance and creating a masterpiece with your life.

You transform your world and all those you touch positively through the development of your brand, audience, and content

An enlightened path to optimal performance, success, happiness, fulfillment and mastery.

It was inspired by god as a gift to humanity, discovered developed and pioneered by Jamie Leger to liberate the music business.

Modern musicianship is building the foundation for how you are able to have enough awareness to tune into the moment and get engaged with life on the level where your soul plays.

It becomes the most refreshing and rejuvinating experience, and to continue on your path becomes the most enjoyable, rewarding and fulfilling journey that it could be. They aren’t blocked off from what’s possible because they can clearly see what they want and the path to obtainment

Modern musicianship is like a religious practice, and can be thought of as such because it is both spiritual and daily. It becomes the most enjoyable and satisfying thing to do.

It’s what puts us in our paradise letting us live into our vibrational blueprints.

If your goal is to fill madison square garden, or cut a platinum selling record, but you’ve yet to build a mailing list...

If your goal is to sign with a major label, but haven’t begun to establish a fanbase...

If you are focusing on getting traffic, or social tallies instead of connecting and building relationships...

Then you must learn to step up your GAME

Especially after covid, The Starving Artist Syndrome is alive and well and that means that it’s time to step up your GAME.

One of the main things I help my clients and members with is focusing on building a 3D brand, and 3D success. 3d Brand - Entrepreneurial Perspective - Step up your G.A.M.E.

Typically, it’s not the artistic dimension, but the entrepreneurial dimension-which typically stems from some inner conflict or belief. The mindset is really key.

What i’d like to share with you today will help give you some clear guidance, and an effective strategy that you can put into action immediately to go out and build your next 100 true fans, then 1000, then 10k, then 100k then 1M and beyond.

Get into the GAME

The objective is

The Growth Traps, the Breakthroughs.

Entrepreneurial Skillset Development (brains for biz megabuck, guide to networking, and checkout other plr)

2005 and rising up through the ranks

Alignment

Strategy

The ready state

Celebrating the The joyful symphony of you!

Creating a masterpiece with your life

Mastering your universe

Optimal performance

Grow the garden of your content library

Activate in the GAME

Develop your superpowers

Actualize your potentials

Focus on the wealth of content

• The Arena increases your resilience - the ability to stay strong, motivated and optimistic even in the face of difficult obstacles. Playing as a client in the Academy makes you more capable of getting through any tough situation—and more likely to achieve the goals that matter most to you.

The project/adventure/journey The goal/objective/desired outcome The game plan/blueprints/road map

The skill/habit/mindset

the systems and processes Optimal Creative Structure for ideal support and workflow The pathway/road/daily quest Road dog - accountability partner - your battle buddy Roundtable Mastermind - accountability team - your squad Experienced guide - your trusted music career coach and consultant - the music business architect Community of Allies, supporters, and cheerleaders

For many people playing the game of business and achievement will be new, while the art of fulfillment, will not be.

It’s all an experience and a journey to becoming your best self and growing your content business to where it produces passive income and enables your ideal lifestyle

Many people are playing the game like it’s purely about the numbers, many are playing by engagement with their higher self and purpose

Playing the Game starts by figuring out what you want to get better at and why you want to become the best in the world in your craft/business/brand

It’s about unlocking your potential by developing the products and services that develop your potential and then communicating your brand message in a way that impacts the world

It’s about building up the passive income, building a money machine that works for you all the time even while you sleep

It’s about building the lifestyle of your dreams doing what you love, and letting technology allow you to do more of what matters most

It’s everyday living from your highest and best self

We then find we’re no longer driven by results or external rewards, but we simply do things for the sheer love and enjoyment of doing them. That is the power of modern musicianship.

But we leverage technology in an intelligent way to automate what can be to give us ultimate creative and financial freedom

Method - Playing the GAME is Building unique fan experiences that rock your audience and customers worlds through the multimedia journey they experience with your content

Method - Playing the GAME is building mini brands that create value for your customers at every level of your fee structure

Process - Playing the GAME is developing your focus and concentration on goal achievement and the process, with an eye on the results we want to achieve pulling us towards it

It’s proactively planning and engaging with your most important initiatives

It’s played on the ground level, in the details, on your daily dials

Your projects and tasks are scheduled on your calendar

It’s played with a GAME plan and with a coach.

We line the targets up, and then we knock them down.

We always complete the mission~!

It starts off with your purpose, dreams, vision, desires, mission and goals

Their are 8 dimensions of mastery

The equation of success

Drive + Commitment + Skill + Technique + Optimization + Concentration + Persistence + Faith = success, autonomy, mastery, happiness, fulfillment

ID x T + E + A + H = Pathway and results

The cycle of success

potential action result belief

Winning the day

The energy of success

Managing your state

Key impact points

Levels of fanhood

Relationship database

Customer experience journey

Ideal customer avatar

Living into the blueprints

In The Modern Music Industry: Music is a both a Service, AND a product.

Music is primarily a Service to an audience. That means you not only create products, but you SERVE an audience. The operative word being service. Which now requires the understanding and clear identification of who you are serving with what you are creating. Thank you Todd Rundgren for demonstrating that so clearly.

So how do we measure and track the progress and growth of our careers? How to measure your success and build a long term career?

Modern Musicianship is a complete development system that includes individual systems inside the academy like the Goal Achievement System. A central tracking system for goal achievement that projects, manages and tracks what you do on a daily basis, as you build good habits into the foundation of your life.

I want to start with helping you achieve optimal performance and that starts with an optimal workflow structure

So let’s get you into modern musicianship starting with complete artist development, and the modern project studio so that you can begin to build the workflow structure for you to achieve optimal performance within.

Every fan interaction is an important piece of contact when your fans truly become a part of the journey throughout your career.

Grassroots Career Development starts with authentic connection.

Fan engagement cycle Direct to fan marketing Live into the blueprints Harnessing the power of your story - your message and narrative Mastery of self, career, content, and lifestyle.

Let’s repeat something from a few lines back, the goal for Modern Musicians is not in pleasing the anonymous masses by compromising the integrity or freshness of your message to reach the lowest common denominator. The Modern Music Business is about authentic connection and the ability to TRULY connect and prosper via passionate tribal communities and leverage the technology that helps connect and empower us all to do what we love. To do work we love that matters to the tribe we choose. To create the lifestyle and the career that we want.

In the Academy, we assert and advocate a strategy that is proven to achieve that purpose faster and more effectively than any other approach we’ve seen over the last decade.

I believe it is so effective because it is extremely simple in nature, but ties deep into our early roots as people and has been hardwired into us over the course of hundreds of thousands of years.

It’s essentially the way culture began and existed for many many years, and though the traditional music industry, what we would call the record industry era, which we might refer to as-the way things were, was and I believe will be seen as an abstract blip on the radar, a teething stage for the modern music industry which opens up much more opportunity for many more people, and fundamentally levels the playing field.

The modern music industry is the birthplace, it laid the infrastructure for the modern artists revolution, or the empowerment of Artists, Musicians, and Creators as the CEO’s, operators, leaders, and masters of their own career.

This is the New Game.

The Modern Music Business brings us back to the heart of what music is all about… Uncensored expression, passion, connection, culture, and authenticity.

As we’ve upgraded in societal and commercial conditions there is an opportunity for us to now upgrade in both artistic and cultural expression for those willing to control their own destiny, to liberate the music business and traditional career paths and join the Revolution of musical artistry.

How to grow a modern music business

Modern Musicianship is not just how to grow a music business, it is how to grow as a person, and as an entrepreneur.

Playing the game is raising your vibration, develop the skills, habits, and mindsets as well as living into the blueprints of your ideal life and career.

Think you can play? Well you can! I’m going to share with you some key insights to set you on your path.

It is the fundamental journey from traditional artist to modern musician through the process of soul expansion and business growth an artist develops themselves holistically through the process of 9 stages primarily including self actualization, self transcendence, grassroots authentication, and music business liberation.

By playing the game you are filling your cup to be able to give back to others.

First you have to understand that it starts with the music.

Until that’s better than good… OUTstanding. Don’t waste your time.

When that’s right. Then here are the plays to make to get you in the game and keep you playing.

Streaming - getting a million streams a month

1000 true fans - Grassroots authentication

Licensing

Radio

Live performance

Foundation

This is the central set of

Mental, emotional, spiritual, physical, intellectual understandings

The modern toolset

Your true self

Motivation and inspiration

The 8 dimensions of mastery

Becoming an achiever

Integrating the achiever mindset and heartset

Setting Goals

Selecting your strategies

Creating the action plan, which can be thought of as a map

Implementation/execution on the ground level

Managing the details

Winning the day

Customer avatar

Customer experience journey

Relationship database

Unique fan experiences

Growing your audience

Developing your S.T.A.R.S.

Licensing for film and tv placements

Partnerships

Blogs and podcasts

Media buying

PR and Publicity

Radio

Magazines and editorials

Newsletters

Referral Team/Street team