Customer Experience Automation with Music Marketing Automation

Project: Several very well received, highly shared, and engaged articles 5-10 visual pieces 10-20 status updates 3-6 emails

What, Why, How, What if

In this article you will learn all about music business workflows and how they are the building blocks for your music business. Whether it’s for a new release For a new show For a new campaign For a new piece of content on your blog For a new video For your next launch Music Business Workflows are where the work gets done. Processes Modern Musicians create SOPs for all core processes Think of all the implications for what it means to automate your content business. You can literally automate the business to spend your time on only the most meaningful things. This is what it means to create your own economy. It means you can spend all your time creating and connecting. It means you can easily automate or delegate all tasks outside of your zone of genius. This is a huge part of music business liberation as artistic, entrepreneurial and career development become apart of your way of life. The modern musician lifestyle is founded on building a life that you love and a business that helps you achieve and experience flourishing in all aspects of your business and life. Music Business Automation is about building processes and automating specific workflows through SOP’s. Music Business Workflows You can create workflows in all 7 stages of the content business growth process and in all 10 areas of management in your brands’ operations management. Processes power your music/content business. Modern Musicians define what those are and create SOP’s. Website Creation workflows Administration workflows Delegation to your A Team workflows Product creation workflows Product launch workflows Ad campaign A/B testing workflows Fan base creation workflows Email campaign workflows Traffic generation workflows

Your Music Business workflows consists of usually a series of steps, or stages, that complete the tactical implementation of a process or some form of work along the journey to achievement of the goal. This is the practical, on the ground level, where the action is. These are the workflows that make the operation run. I empower creators to create forever brands and to live into their blueprints through the forming of their blueprints, and then the building of them into reality. Music business workflows building out music business automations is one of the best uses of your time because you are building the standard of excellence through the process that you continually improve that will cause to you to become outstanding

I want you to become a master at your craft, building out your workflows is how you will master your craft and all aspects of your life. Your Music Business now fits in the palm of your smart hand. The Modern Music Business now exists in the cloud. In the modern world, your music business condenses down into a collection of systems and processes working together to power each phase of The Project Life-cycle and the content business growth process. Many of us are unfamiliar with the technology and tools available-but it's about high time we stepped our game up. It's time that we-as Artists and Musicians, as the content CREATORS, began to MASTER our toolset. The modern toolset. I'm referring to the arsenal of communication formats and distribution channels, your daw of choice, and assembly of project and collaboration workflow tools. I want to transform the way you think about, and in result-go about growing your music business. This will first require some shifts in perspective, followed by some corresponding shifts in behavior. First we need to start with mindset, otherwise we won't be able to unlock the key insights, and implement the shift in perspective that will naturally lead us to the change in results we seek.

There we must know and understand sales funnels, or what we call The Unique Fan Experience because that is exactly what you are creating for your audience. Not a purchase transaction, but a journey through time with people who both value the relationship and invest in it. Thus is grows. This is how Modern Musicians setup their fee structure, we have to understand the tools and resources available, and then we need to setup an optimal workflow structure to get more done, and have more fun. Thus, it's about time to discuss upgrading your career's infrastructure. It's about time we publicly started talking about Music Business Automation. What do I mean by that, you might ask... Well, in the modern world the majority of our work and project workflow-happens somewhere in a vast and globally connected digital universe. We are instantly, all the time, less than a handful of clicks away from putting a pizza in an oven somewhere that magically pops up at our doorstep. We are literally, less than 5 minutes away from any product, song, piece of content, answer to a question, or two hour time-suck of unintended distraction. So the question is... HOW are we as Artists utilizing this technology to work FOR us, and in what ways should we be thinking about how it could or SHOULD be working for growing our careers. Today, Artists are multimedia content creators-and three dimensional storytellers. We can dream up a t-shirt or a coffee mug, or any interactive event and within days-hours even, ACTUALIZE that thought into real life. Are you getting the idea? We are Creators. Our Career is now our lifestyle and the content we create. Our Music Business-is the economic engine powering it. With no sign of anything slowing down or regressing. We as Artists are on the leading edge, and I want to both inspire your imagination as well as demonstrate some practical ways you can step your game up. The Modern Music Industry is always on, expanding and getting better each day. For virtually every musician i've worked with there are overlooked ways to tap into this power, to have the modern toolset work for you and the growth of your music business.  In this free series on Music Business Automation i'm going to show you ways to better use what you already have access to, in order to begin to step your game up, and grow your musical career like a pro.

Modern Musicians Upgrade their Career Operating System In what ways can you practically begin to upgrade your Music Business? Well never-mind that thing called DATA. The ability to see who came to your page, viewed your video, listened to your track; as well as where they came from, (referral source) and where they went next-is some of the most basic information we can track and analyze for free, which can lead us to the insights for strategy, as well as calculating Return on Investment. We'll talk about that in much greater depth in later posts-because it's such a powerful and increasingly complex subject. For now, let's just set the stage and frame some key points up to get that noggin turning over. It's important-especially for systemic thinking, for your mind to gain a functional or structural understanding of this stuff. Over time, and through multiple iterations, you'll eventually begin to see how all the tools in the modern toolset find their unique place in your multimedia toolbox.

Modern Musicians embrace Music Business Automation and develop a Mindful Creative and Technological Fluidity. Modern Musicians understand that their workflow structure is dynamic. We can design, improve, optimize and master processes developed around how WE choose to work. Today i want to get you thinking about ways to make your digital channels interact with each other, and then give you some examples i use personally that will hopefully trigger your creativity and increase your productivity. Their are many ways to beef up your Music Business Workflows, below i've listed a few that i use. Google alerts RSS Feeds Instagram to Twitter/tumblr RSS to Google + page *Remember NOT to post FB to TW or TW to FB... There are a few good reasons for this, it's technical in nature, but basically you will find better results just posting manually between the two platforms.

Site and Event Tracking: SMS send and receive: Segmenting: App and data syncing and integration: Next, you’ll need to choose an action type. This is the specific action that your contacts are going to be doing, which will then in turn cause something else to happen. Think of the action type as the “trigger” which causes something else to occur. The lower section of the page is where you choose what should happen when the “trigger” occurs. For example, let us say that if a contact shares your campaign on Facebook, you would like to add them to a new list in your software, so that you can follow up with them later. To do that, you would choose “When contact socially shares a campaign” as the action type. Then, you would choose the campaign your contacts would be sharing, and the social sharing site (Facebook, in this case) that your contacts would be using. Below that, underneath the text that says “What should happen when this action takes place,” you would choose “Subscribe to list” and then choose the list you would like them to be added to on the right. Below is a screen shot of what this example action might look like:  In this example, anyone who receives your campaign titled “October Newsletter,” and then shares that campaign on Facebook (using our personalized social sharing links), will automatically be subscribed to a list called “People who shared my campaign.”

Music Business Automation

Automate your music business growth with email followup

The core of your business will be built on your music and business infrastructure to develop the relationships with your fans as they progress through each stage of the fan journey. That starts with the email followup

Promotional

Transactional

Relational

Project: Several very well received, highly shared, and engaged articles 5-10 visual pieces 10-20 status updates 3-6 emails

First off why do you need to understand music business automation?

What is it?

How do you use it?

Music Business Workflows Processes Music Business Workflows Modern Musicians create SOPs for all core processes

You can create workflows in all 7 stages of the content business growth process and in all 10 areas of management in your brands’ operations management.

Your Music Business workflows consists of usually a series of steps, or stages, that complete the tactical implementation of a process or some form of work along the journey to achievement of the goal.

This is the practical, on the ground level, where the action is. These are the workflows that make the operation run

I empower creators to create forever brands and to live into their blueprints through the forming of their blueprints, and then the building of them into reality. Music business workflows building out music business automations is one of the best uses of your time because you are building the standard of excellence through the process that you continually improve that will cause to you to become outstanding

I want you to become a master at your craft

Your Music Business now fits in the palm of your smart hand. The Modern Music Business now exists in the cloud. In the modern world, your music business condenses down into a collection of systems and processes working together to power each phase of The Project Life-cycle. Many of us are unfamiliar with the technology and tools available-but it's about high time we stepped our game up. It's time that we-as Artists and Musicians, as the content CREATORS, began to MASTER our toolset. The modern toolset. I'm referring to the arsenal of communication formats and distribution channels, your daw of choice, and assembly of project and collaboration workflow tools. I want to transform the way you think about, and in result-go about growing your music business. This will first require some shifts in perspective, followed by some corresponding shifts in behavior. First we need to start with mindset, otherwise we won't be able to unlock the key insights, and implement the shift in perspective that will naturally lead us to the change in results we seek.

and  understand sales funnels, how to setup our fee structure, we have to understand the tools and resources available, and then we need to setup an optimal workflow structure to get more done, and have more fun. Thus, it's about time to discuss upgrading your career's infrastructure. It's about time we publicly started talking about Music Business Automation. What do I mean by that, you might ask... Well, in the modern world the majority of our work and project workflow-happens somewhere in a vast and globally connected digital universe. We are instantly, all the time, less than a handful of clicks away from putting a pizza in an oven somewhere that magically pops up at our doorstep. We are literally, less than 5 minutes away from any product, song, piece of content, answer to a question, or two hour time-suck of unintended distraction. So the question is... HOW are we as Artists utilizing this technology to work FOR us, and in what ways should we be thinking about how it could or SHOULD be working for growing our careers. Today, Artists are multimedia content creators-and three dimensional storytellers. We can dream up a t-shirt or a coffee mug, or any interactive event and within days-hours even, ACTUALIZE that thought into real life. Are you getting the idea? We are Creators. Our Career is now our lifestyle and the content we create. Our Music Business-is the economic engine powering it. With no sign of anything slowing down or regressing. We as Artists are on the leading edge, and I want to both inspire your imagination as well as demonstrate some practical ways you can step your game up. The Modern Music Industry is always on, expanding and getting better each day. For virtually every musician i've worked with there are overlooked ways to tap into this power, to have the modern toolset work for you and the growth of your music business.  In this free series on Music Business Automation i'm going to show you ways to better use what you already have access to, in order to begin to step your game up, and grow your musical career like a pro.

Modern Musicians Upgrade their Career Operating System In what ways can you practically begin to upgrade your Music Business? Well never-mind that thing called DATA. The ability to see who came to your page, viewed your video, listened to your track; as well as where they came from, (referral source) and where they went next-is some of the most basic information we can track and analyze for free, which can lead us to the insights for strategy, as well as calculating Return on Investment. We'll talk about that in much greater depth in later posts-because it's such a powerful and increasingly complex subject. For now, let's just set the stage and frame some key points up to get that noggin turning over. It's important-especially for systemic thinking, for your mind to gain a functional or structural understanding of this stuff. Over time, and through multiple iterations, you'll eventually begin to see how all the tools in the modern toolset find their unique place in your multimedia toolbox.

Modern Musicians embrace Music Business Automation and develop a Mindful Creative and Technological Fluidity. Modern Musicians understand that their workflow structure is dynamic. We can design, improve, optimize and master processes developed around how WE choose to work. Today i want to get you thinking about ways to make your digital channels interact with each other, and then give you some examples i use personally that will hopefully trigger your creativity and increase your productivity. Their are many ways to beef up your Music Business Workflows, below i've listed a few that i use. Google alerts RSS Feeds Instagram to Twitter/tumblr RSS to Google + page *Remember NOT to post FB to TW or TW to FB... There are a few good reasons for this, it's technical in nature, but basically you will find better results just posting manually between the two platforms.

Site and Event Tracking: SMS send and receive: Segmenting: App and data syncing and integration: Next, you’ll need to choose an action type. This is the specific action that your contacts are going to be doing, which will then in turn cause something else to happen. Think of the action type as the “trigger” which causes something else to occur. The lower section of the page is where you choose what should happen when the “trigger” occurs. For example, let us say that if a contact shares your campaign on Facebook, you would like to add them to a new list in your software, so that you can follow up with them later. To do that, you would choose “When contact socially shares a campaign” as the action type. Then, you would choose the campaign your contacts would be sharing, and the social sharing site (Facebook, in this case) that your contacts would be using. Below that, underneath the text that says “What should happen when this action takes place,” you would choose “Subscribe to list” and then choose the list you would like them to be added to on the right. Below is a screen shot of what this example action might look like:  In this example, anyone who receives your campaign titled “October Newsletter,” and then shares that campaign on Facebook (using our personalized social sharing links), will automatically be subscribed to a list called “People who shared my campaign.”

• Modern Musicians embrace Music Business Automation and develop a Mindful Creative and Technological Fluidity. Modern Musicians build a Fan Relationship DATABASE. Modern Musicians start with a game plan. Modern Musicians work to achieve optimal workflow. Focus on the CORE. Modern Musicians Master the Modern Toolset. Modern Musicians Upgrade Their Inner OS. Modern Musicians Upgrade Their Career OS.

Other Music Business Workflows

Build a list of people who share your content More customized event correspondence with fans Create email draft following a form submission Followup Message Sent to a New LinkedIn Contact Cross Platform Contact Syncs Email Followup Reminders

Build a forever brand The opportunity really is to build an entire business that runs automatically, automated, that allows you to create the ideal lifestyle you desire and design, from concept to concrete. Music Business Automation can allow you to focus on the things you want and need to do without any limitation or lack. A content business is the brand of the future because it is everything you contain in you and your universe adding value and contributing to the world through what you love to do most. It is the use of the mental and emotional faculties to create value in service to an audience through the message and stories of your content.

How to speak Modern Musicianship

Music Business Automation Automation Rules - Workflow Conditions = If/Then - Trigger and Response Key Impact Points - The vital points of your career operations Key Performance indicators - The signs and feedback of your performance and productivity Interactive Fan Journey Fan Grade & Fan Score = Levels of Fan-Hood Campaigns, Projects, and Programs Drip Campaigns Automated Fan Acquisition Music Business Automation

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