Creating World Class Webinars

Creating Webinars

Webinars are one of the best ways to establish your expertise, build rapport with an active audience, endorse a product or program, as well as grow your mailing list.

It's no real mystery as to why, since everyone wins. From the user's end what you are doing is presenting a live training event, (which builds rapport) by providing real value to the attendees, and offering the opportunity to answer people's questions.

For you, creating webinars (world class webinars, that is) is a great way to educate and entertain your audience, and this is a fantastic opportunity to attract a large interest for a new product or service that you want to bring to market, or have already launched, as well as establish yourself as an expert on your topic.

In Creating World Class Webinars you will learn how to structure and create great Webinar Content to captivate, educate, and entertain your audience, in world class fashion.

There are basically 6 areas you need to cover with your content. For the sake of time im going to keep this short and sweet, and since most of is very self explanatory, I'll think you'll appreciate me not being long-winded.

•  The first few slides cover the benefits and opportunity, and discuss what you'll learn in particular what you'll know, and/or be able to do by the end of it.

• The second section moves into who you are, what your story is, and why you're qualified to teach them the following... Keep it relevant to your brand and your story in terms of positioning you as someone they should listen to. No one cares that you were mrs. magullicutties 6th grade prodigy.

• The third thing that you'll want to cover is case studies... Normal people who have taken your advice and have been successful with it.

• The fourth section of slides and content should cover myths and misconceptions, followed up immediately with an effective solution. (I.E. “Most people think/are told x... In reality, all you need to do/think is z.... Etc.”)

• The fifth section is where you are getting into your specific course/content framework, and you should present and explain 3-10 tips/steps/habits/practices.

• The sixth section is the do's and don'ts.

Very simple. But very effective. Follow this, and you can't go wrong. This is the pattern that most of the guru's and best experts use.

Your  Call To Action:

Now, if you have a Call To Action, such as you are selling a new training program or launching a new product, the next part will cover how to lead into and include that so you can convert.

-First, go over the Product/Program/System at a high level.

-Next, introduce the benefits (remember that benefits, are NOT features... A benefit is that you'll save money, by spending less on gas every month... A feature is a retractable moon roof. etc)

-Now cover the features so we understand exactly what it is you'll give them and what they learn/get.

-Then go into your pricing, but be sure to offer them a comparison and strategically position the price. You'll get x amount of value, bonuses, or you could pay this much, but instead... You pay this much. There really is nothing shady about this, and it just works.

Webinar CTA Tips:

-Offer bonuses to sweeten the deal

-Always offer a guarantee with your products and programs.

-Somehow include an element of urgency with this. There are x amount of slots, or this is only available for x amount of time... DO NOT LIE! But find a way to include a sense of urgency, if possible.

-Surprise Bonus... Again, people love free stuff. When you have a surprise or limited time bonus you can really compel those that may be on the fence, to take that final step.

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Now go out and create your own world class webinars!

Jamie