Build Your Audience Through Exclusive Online Exposure

To be perfectly honest, for performing artists, musicians, and bands, building a fan base online should be considered a secondary art.

You want to play the crap out of your shows, attract the attention of local fans, and then direct them online to build on that relationship and engage with them.

Your online presence, in this instance is the tool to communicate and develop the relationship between you and your “local“ grass-roots audience.

However the artists and bands that are going to thrive in the new music business are the ones who are willing to go above and beyond what everyone else is doing.

Building your online presence and really getting in tune with how your channels work, is the way to increase your exposure, and really leverage ALL your efforts.

One great way to expand your footprint, and the exposure you have to potential fans and followers is to...

Build Your Audience Through Exclusive Online Exposure

There are pockets of exclusive and interconnected audiences scattered throughout the interwebs. You want to maximize the amount of exposure, by putting your message in front of these groups of potential fans.

Each website with a community of supportive participants is a pocket with the potential to resonate with your message, and grow your audience the RIGHT way. ORGANICALLY.

This is the same fundamental tactic that is used by brands, experts, bloggers, etc. who want to increase their exposure.

By offering your content to those with similar or a potentially interested subscriber base you are creating a win-win.

This could be a video, a blog post, an article, anything that could be potentially useful and valuable to the recipients audience.

This is key. think like this and you can’t go wrong.

Remember.... It may not be ENOUGH to just ask someone to promote your music. Always remember everyones favorite question... What In It For Me?

This is the way you need to approach building your audience online. Just as offline audience building is done at a grass roots level, so should your online efforts.