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Bob Baker On Music Marketing, Building a Brand That Thrives, and What To Do Today To Get Where You Want To Be Tomorrow

August 05, 2020

In todays episode Jamie Leger interviews Bob Baker on what an artist needs to do today, to get where they want to be tomorrow.

On today's show we have a great conversation about building a modern music business and building a brand that thrives today, personal development, mindset, turning your life's work into a mission, and so much more.

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What you'll learn on this episode:

  • Why Bob focuses on timeless principles despite the ever evolving strategies and tactics that he’s witnessed over the last 30 years

  • Why 1-1 is still the most powerful marketing. Direct connection with your audience to build community.

  • Building a two way conversation with your audience instead of one way broadcasts.

  • How Bob became a magazine publisher and journalist where he honed his marketing and writing chops

  • How Bob used to think he was a victim of his thoughts before he learned how to steer his thoughts and triggered a lifelong pursuit of personal development.

  • Why you need to program yourself for success

  • How Bob has been so prolific with creating content

  • He turned his life's work into a mission.

  • How people pay you in different ways

  • How Bob is always learning and teaching to grow himself and his skills

  • What metrics Bob uses to measure his success

  • Why you can monetize an email list of only a few hundred people

  • What are the low ticket products that you could create to sell your audience?

  • If you only offer a $10 cd you are leaving money on the table

  • Why you need to figure out where music fits into your life

  • Why you need to choose the correct mode to operate in

  • Why success is just chipping away at it one piece of content at a time

Resources

Here's a link to The book by Shannon Curtis:

Here's a couple of Bob's 15 Books

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Final Notes:

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