Doing Better Keyword Research

If each keyword, or keyword phrase - is a car that's going to bring you targeted, interested, new traffic to your pages and website… Then the wheels represent the keyword research, because without them.. ALL FOUR of them. Then that car won't drive anyone... anywhere.

Just as the car won't drive without 4 wheels, your keywords won't produce the best results if you don't address these 4 critical areas during your research phase.

Relevancy We need to first determine your services, products, terminology, and most appropriate search queries with which we can start sifting and sorting to find the gems.

Traffic Levels We need to determine if there are enough people searching for the terms to make it worth our while, so we further filter to pull out the keywords with significant levels of traffic, and zero in on them.

Market Competition We need to determine the strength  and level of competition to assess the amount of effort and resources necessary to invest to get the desired results for a keyword or keyword phrase.

Commercial Value The final factor we must asses is the commercial viability of the keyword. The ultimate end we are looking to achieve is to attract, market to and convert a certain prospect… If our keyword phrases aren’t primed to do that, or don’t hold the intent of visitor to buyer potential they may not be the keywords that get the results we are targeting depending on the campaign and business type.