Answer The Call of Modern Musicianship

Why do so many capable, talented artists and bands fail in building exactly the career they want?

It's because they are still thinking and playing like traditional artists in a new game called the modern music business.

In my experience working with hundreds of artists and creators of all levels over the last 15 years, i've been fortunate to learn a few things, as well as gain a unique perspective as an advisor for growing music businesses.

In addition to not understanding the fundamentals of managing a project, running a campaign, or making a sale online, most artists still don't know how to use the tools and technologies directly responsible for growing and scaling a modern music business.

Traditional artists fail because they don't understand the new game they are actually playing, aren't focusing on the most effective things to achieve what they want, and don't know how to use the modern toolset to build the music career and exact lifestyle that they want. independently. on their own terms.

I want to transform the way you think about growing your music business & fan base forever. Today, the rules and standard operating principles governing the 20th Century dynasty that was the traditional music industry-seem about as archaic as Dialup Internet.

The difference between the high speed connection we’re now used to accessing, sharing, connecting, and archiving our digital lives through-is the most appropriate analogy I can think of for the difference between the music business model, mindset, and career operating systems employed by modern musicians running a modern music business, in contrast to that of traditional musicians operating a traditional music business.

Modern Musicians think and approach the growth of their careers and fan base a little differently. They map out a vision and blueprint their dreams down to the runway of next action steps back into the present. They build a powerful masterful identity, an unstoppable self concept, and focus on the factors of their success or failure, I.e, the Modern Musician skills, habits, and mindsets. It is how they build and develop the career and lifestyle they’ve always dreamed of. Without compromise. On their own terms.

I want to help you master your universe.

I Want to help you Grow a Modern Music Business.

Modern musicianship is integrated personal, artistic, and entrepreneurial growth. It’s playing The GAME of business. The GAME of achieving your greatness, the GAME of achievement. By playing the game of business you harness your INNER and OUTER OS to create your paradise.

Your Music Business Liberation.

▶ I want to invite you to upgrade from Traditional to Modern Musicianship

Modern Musicians do things a little bit differently than the majority, they develop Multiple revenue streams, multiple traffic sources, multiple products and offers, actualize, automate, optimize, maximize and master the full potential of their music businesses which lead to exponentially greater opportunities and rewards.

Modern musicianship is a technology built on a set of rules, habits, practices, training, tools, skills, paradigms, models and so much more, for achieving success as an independent artist, The heart and science for achieving excellence in your career, lifestyle, craft/content and personal development. It is a technology for unlocking your potential. It is a systematic process for goal achievement, the pathway that leads to self actualization, enlightenment, and music business liberation.

You see traditional artist development was the problem.

Traditional musicianship is

Codependent, on a weak, unclear foundation, living in the old economy, playing the old game of traditional music biz, often directionless with fuzzy unfocused goals and usually unwilling to try anything differently.

Thinks like a wage worker or union member. Short term, just for today, often enduring the creative growth traps we call starving artist syndrome and like-a-holism.

Outside in, traditional artist development, develops an incomplete skillset, without a game plan, and achieves traditional success. Success with conditions

Hands over control of the their career and rights.

Acts more like an employee than an entrepreneur

Sacrifices freedoms and autonomy.

Operates on outdated infrastructure with disconnected systems, processes, and teams.

Often overloaded, disorganized, easily distracted, off balanced and undisciplined.

Traditional artists are defined by other things vs seeking self actualization in their thoughts, feeling and action.

Modern musicians live the modern musician lifestyle

They focus on what they want and achieve their dreams.

They live the Modern Musician Lifestyle

The Modern Musician Lifestyle is all about the journey and the seasons - playing the G.A.M.E of business, craft and self development, Creating your slice of paradise, creating your own economy.

Modern musicianship includes modern artist development, modern music marketing, and modern content business operations management It includes music business coaching which is a combination of Grassroots career development and optimal performance coaching

It’s developing the modern musician skillset, the modern musician habits and the mindsets to become your best self and live your best life.

A life centered around flow. Being in the zone. Full presence with clarity and focus. Developing your genius.

It’s all about being Trackable and Accountable. Responsible and committed.

It’s about living in powerful states and managing yourself like a pro.

Its about one of mastery and continuous learning and transformation.

Connecting to our genius states and getting into flow. With our thinking, our writing, our speaking, exercise, performing in any situation, and how we show up with our relationships.

We Show up and we play full out = focused mind and focused heart.

Connecting to and coming from our heart

Modern Musicians Develops their super-powers and masters their main moves

Proactively creating the life they desire

Creating new content every day

Blissipline - Disciplined habits and thinking for operating your career Optimal performance Passion for learning Champions mindset The Creators paradise Based on values and principles Live into their blueprints Integrated thinking

Playing the game - the fulfillment of your dreams and desires

Clarity and focus

The creators paradise

Life about growth and expansion

Learning

Spiritual

Passive income

Music business automation

80/20

Embrace the Modern music marketing process

The Artist development process is the development of your content. Your content is your currency.

Doing the activities that you enjoy, the focus on growing your mission, fulfilling the vision by completing the individual next steps on your projects, your daily dials which are apart of your weekly regimen.

Mastering the fundamentals - your abc’s

Modern musicians learn how to manage projects effectively

Modern musicians run campaigns and launches with increasing effectiveness

The new game, the modern music business is the grassroots from the ground up create your own slice of paradise. Fast, direct to fan, inside out, artist and people centric, wide spectrum of personalized experiences. Access centric content businesses. Flowing and growing. Self Reliant, on a strong, clear foundation, and creates OWN economy, playing the new game called modern music business, leads projects and team with an active vision and clear direction, and commits to a lifelong pursuit of content, career, and self mastery.

Modern Musicians achieve focused and clear goals time and again with solid progress tracking, optimal support and accountability.

They master their universe from the inside out.

They get it right at the source. They commit to and do the inner work required to flourish long term.

Modern Musicians thinks long term, achieves self actualization, like an enlightened entrepreneur, Establishes their global UVP. and creates own economy from independently grown wealth.

Oversees and manages career operations and delegates tasks

Earns and enjoys complete creative freedom and autonomy in their ideal lifestyle.

Operates on upgraded state of the art infrastructure with a fully integrated career operating system to manage their projects and keep their team and fans on the same page.

Develops a fully integrated creative and technical fluidity between their message and their tools.

Achieves a centered, dynamic, balanced mind body and soul to fully express itself long term

Modern musicians are optimal performers and true self actualizers

Modern Musicians embrace their awesomeness and master their universe from the inside out.

Are devoted to achieving and fulfilling their full potential

Achieves optimal performance, productivity and workflow

Builds a strong foundation on an optimal career infrastructure

Modern musicians love learning and are always feeding and expanding their minds.

Modern musicians develop their values and belief systems into their foundation

Modern musicians learn to grow their power through raising their vibration and momentum in the world

Modern musicians use all they have to achieve and become all they desire

Modern musicians are guided by inner goals and values, they have clear blueprints to the life they want.

They are appreciative of life and develop deep relationships

Modern musicians enjoy the journey not just the destination

Modern musicians are always growing as well as getting into the flow

Modern musicians have a strong sense of deep compassionate love for people and strive to serve the greatest good in all situations

By being a modern musician

You master your career, your content, your lifestyle and your self. You set up multiple revenue sources, you get your website right, your touring right, your membership sales right, your relationship database right, you get your streaming right, you get your merch right, you get your film and tv licensing right, you get your traffic right and you get partnerships and sponsorships right.

The pursuit of Mastery as an Artist and entrepreneur and as a person.

Building a modern music business. Or a Modern Content Business.

I've now been coaching+consulting professionally for the last 10 years and have worked with hundreds of indie artists and content business owners over the last decade. I've studied successful artists and entrepreneurs for 15 years and have built a coaching and training academy to help artists go from traditional to Modern Musicianship.

As the Founder of Modern Musicianship, As a pioneer of Music Business Coaching i'm an Optimal Performance Coach, a Flow Coach, a Music Business Coach that helps aspiring, emerging, and established musicians reach their goals faster while having more fun and happiness along the journey to their self actualization, their self transcendence, and their complete Music Business Liberation.

I help artists fulfill their dreams and desires.

Throughout my journey i've learned and tested a lot of the direct to fan tools and technologies and found the needs not being met by a number of other solutions on the market not focused on structure and the artist liberating themselves, as well as the challenges artists are having with better implementing the modern toolset for their careers growth.

I've developed a curriculum and integrated set of products to solve 5 specific problems i've encountered and found to be the core challenges for an artist trying to step their game up from good to great, and remain in balance, performing optimally, and having the most fun staying in the flow.

Officially, i'm a Master Sgt. for the Artists Revolution.

I'm here to educate, actualize, elevate and liberate. To unite and connect. To help indie music businesses optimally flourish.

The Mission is to liberate the music business by empowering the indie artist to liberate their music business. Our objective is to help build a better music business for indie musicians by empowering the direct connection and engagement with their fans via the modern toolset.

Quick Brand Profile: Music Business Liberation (our brand/company and our mission dedicated to the world class service of independent musical artistry) is about changing the way artists think about their music careers, the way they develop and grow their music business, the way they connect and engage with their fans, and the way their fans experience independent music. I’m Jamie Leger AKA The Music Business Architect, Founder and CEO of Music Business Liberation-where our mission remains to help indie musicians upgrade to modern musicianship and thrive in the modern music business, to build a brand that thrives all night. To help them grow their careers and fan base more effectively than a major label, on their own terms, without confusing contracts or weasel clauses.

To connect, unite, and engage their tribe via grassroots career development (bottom up, not top down) and better use of their resources in order to grow their fan base more effectively, utilize the modern toolset, earn more income, and experience more joy doing what they love most. The mission is Music Business Liberation!

That is achieved by the artist claiming their power as the leaders and ceo’s of their careers and growing a modern music business. A modern content business.

Modern musicianship is the solution to traditional musicianship which killed and continues to kill artists careers every year.

In addition, we need to...

Demonstrate what's really possible as an independent vs. major label artist and increase the desirability, freedom and lifestyle of the modern musician. The Lifestyle and the career you're committed and invested in creating for yourself. The modernized d2fan, indie grown and developed, what we call Grassroots Authenticated Music Experience... Our model of organic gardening your content and building up traction from the fundamental grassroots level, then eventually obtaining label services for growth or doing all the marketing yourself without giving up your master rights for expansion and distribution when appropriate. We are talking about the artist running their marketing and sales departments and leading their projects as the owner and CEO of their content business.

We need to Celebrate and empower the artists revolution and the modern music business. Lastly, artists need to support other artists and we need to support each other and really vet and approve the right mission partners whom we can trust in this revolution. We need to Better model and demonstrate what "complete" success looks like at the top level... from the front, i.e. with the pioneers who're pre-qualified and selected for the pioneers study, and those who'll make it into the pioneers class that you may have read about in the mission briefing. There's a better way. To build a fan base and to build a music business. To build a better music business.

Modern musicianship is the technology for artists and creators to achieve success in their careers. Essentially, there are 3 integral components involved in Modern Musicianship, in updating and upgrading to a modern music business.

▼ ❑ 1) Modern Artist Development This includes better support, trusted guidance and coaching, and a more complete artist development process. As you'll see there is more to complete success and fulfillment than the traditional career development process took into account. But with Complete Artist Development, we're really focused on making sure you are performing optimally as a person as well as a performer and creator who delivers the world amazing gifts like you do. Traditional artist development didn't address or take into account the whole person, or their support system, core relationships, health and nutrition, nonetheless teach you the skills needed to succeed as an entrepreneur. Modern artist development integrates the growth of your craft and content as well as the owner of your music business and helps you begin or advance your self mastery. The process of leading, caring for, performing and managing yourself.

2) Modern Music Marketing Second is the next level of marketing which is Modern Music Marketing The only problem with the traditional music marketing and sales process is that it's outdated, and o yea wasn't developed with either you or the fan in mind... and although certain basics carry over it's a whole new ball game today and starts with some perspective shifts for most music business owners. One of the very first things we have clients do is to build and install their central Music Marketing System that works for them on autopilot, building relationships and making new sales. When you understand the 6stage fan connection process that builds emotional connection and engagement through end to end fan experiences, it fully integrates your artistry and will take your music business game to the next level. Modern musicians develop a mindful creative and technological fluidity so they integrate the tools for communication into the process of creative expression.

▼ ❑ 3) Modern Operations Management You need to upgrade your Careers Operating System. That simply means the tools and systems that power your music business. You may have a slew of tools including your distributor, your email marketing provider, your hosting company, a survey tool, a text messaging service or a facebook messenger service, maybe you have a band management application, a shopping cart like shopify, a payment system like paypal or stripe, you may have a project management application like omnifocus or evernote. And the list goes on etc. Etc. Etc. All these services combine to create your careers operating system.

What we are talking about with modern operations management is integrating that all together with services like zapier and IFTTT to power your career.

So you can connect all your systems and processes and keep everyone on the same page without all the crazy-making.

So you can Iron out inefficiencies and integrate a world class backend infrastructure into your career for the long term.

You'll improve and grow as an artist, as an entrepreneur, and of course as a person as well. You're ultimately building a foundational operation that allows you to spend more time doing what you love, where, and with whom you choose to do it with.

Modern Music Business Coaching

Grassroots Career Development

Optimal performance/flow coaching

Greater freedom, fulfillment, more cashflow, security, better organization, and most importantly, greater flow, joy and satisfaction in all you do.

The core product, our focus is on providing indie artists with the world class support, training, coaching and consulting they need to grow their careers and fan base more effectively than a major label, and do so on their own terms.

We help you get your tech right, your head right, your plan right, and your team right... With a Complete Development System built to do what you need to optimally manage, coordinate, and grow your music business. We teach you to keep your copyrights and hire contractors and other services as you need to, but to keep all your copyrights and own your masters.

In the academy we teach them 10 steps, 10 skills, and 10 foundational rules and principles to manage and ultimately master their music business.

Instead of focusing on building their "STAR" i teach them to focus on developing their S.T.A.R.S. Self, Team, Assets, Resources, Systems and processes

Instead of the traditional aspirations of Money and Fame, we focus on Self Actualization, self transcendence, enlightenment and happiness. 3Dimensional success, artistic, entrepreneurial, and personal success-based on fulfillment and contribution.

My mission (Music Business Liberation) is to change the way Artists think about and go about growing their career and fan base in the modern world. My mission is to bring Modern Musicianship and Music Business Coaching/Optimal performance coaching to artists, musicians, creators and dj’s and help them achieve Music Business Liberation!